itel Mobile, official sponsor of the “Campus Queen” contest organised by Olabisi Onabanjo University in Nigeria, has marked the event with the launch if its new model it1556. The smartphone features a colourful 5.5" ample screen and a 5,000 mAh colossal battery that supports over 30 days on standby with just a single charge.
The new handset makes its debut in several African countries with a variety of promotional events and digital activities. In Nigeria, itel chooses to sponsor the OOU Campus Queen event, held on July 16th with over 1300 spectators, as its first step to promote the new model among students. The it1556 was offered to each of the 5 winners beside with amazing prizes like TV, refrigerator, microwave and remuneration. By sponsoring this beauty pageant, the it1556 gain significant awareness in Ogun state and South West Nigeria.
Half a month earlier, itel organised a related Facebook activity with the election of “Miss itel Power”. The digital event generated over 6600 likes, 266 000 people reach along with numerous comments and shares. The winner, Ms Jumoke, won an it1556 and was awarded the “Miss itel power” title by the Digital Marketing and Communications Supervisor of the brand. Ms Jumoke will shoulder much more responsibilities in the future to promote itel brand in colleges.
High mobile penetration and epileptic power supply makes durable battery life a priority for consumers. Understanding this pain point, itel Mobile plans to launch a series of big battery smartphones with the it1556 as the first model of this powerful series. Many more activities will be held in different African countries for the launch of it1556.