BARCELONA, SPAIN – FEBRUARY 26, 2018 – TRANSSION has today announced plans which will see a number of its brands launch phones which run on the AndroidTM Oreo™ (Go edition) operating system later this year.
With a wide portfolio of products ranging from entry level to premium, TRANSSION will launch smartphones across TECNO, itel and Spice brands to run the latest version of Android Oreo (Go edition).
TRANSSION is one of the first global mobile phone manufacturers to feature the new optimised OS which will offer consumers a number of benefits including:
- A smooth and fast experience tailored to devices with 1GB of RAM or less
- New and reimagined Google apps for entry-level smartphones including GoogleTM Go, YouTube Go, and the Google Assistant for Android (Go edition)
- Enhanced data efficiency
Newly launched phones which will be built on Google’s Android Oreo (Go edition) operating system to deliver better user experience, will vary in price depending on the brand to cater for a wide range of consumer groups across a diverse range of international markets. Android Oreo (Go edition) comes with new apps reimagined for the next generation of users, such as YouTube Go – a new app for users to watch, download, and share videos while controlling their data.
TECNO, with entry-level product line specifically designed for the African market, Spice devices, designed for the Indian market, and itel, for both Africa, South East Asia and South Asia markets, will be committed to supporting Google’s target market priorities.
Since its launch more than a decade ago, TRANSSION has focused on serving a wide range of consumer groups, providing phones to emerging markets and giving millions worldwide an opportunity to own a device for the first time.
The partnership marks one of the firm’s main initiatives of 2018, with a series of additional product announcement to be made throughout the year. All of which reinforce the firm’s commitment to innovation and clear focus on growth in developing markets by understanding and meeting the ever-changing needs of consumers.
Arif Chowdhury, Group Vice President TRANSSION, said: “We are delighted to announce our partnership with Google which will see TRANSSION launch a series of new phones across our many brands during the coming months.”
“As the world’s mobile industry converges in Barcelona for Mobile World Congress, we are pleased to be able to reveal these plans, which will give consumers in emerging markets an opportunity to own a highly efficient, user-friendly phone, many for the very first time.”
Sagar Kamdar, Director, Product Management, Android, said: “Android Oreo (Go edition) is specifically optimised to bring the magic of Google and Android to smartphones with limited memory and processing power. We’re excited to see TRANSSION take the next step towards bringing computing to more people by launching Android Oreo (Go edition) phones on its TECNO, itel and Spice brands.”
TRANSSION Holdings, best known in emerging markets for its leading mobile brands including TECNO, itel, Infinix and Spice, is a diversified international group specialising in mobility solutions and present in 50+ countries globally. Its brand portfolio also comprises Carlcare for after-sales services, Oraimo for mobile accessories as well as Syinix for home appliance. TRANSSION has sold more than 200 million Dual-SIM mobile handsets globally and as per IDC, in 2016, the market share of mobile brands under TRANSSION reached 38% in Africa. In 2016, TRANSSION officially entered India with its brand itel and has achieved the second largest market share by volume (as per CMR report 2017 Q1). In the same year, according to the African Business magazine, TRANSSION’s three mobile phone brands have been selected in 2016 Top 100 Most Admired Brands for African Consumers with TECNO ranked 14th, itel ranked 25th as well as Infinix ranked 37th.
Android and Google are trademarks of Google LLC.
Kate Ng, itel mobile