itel celebrates Pongal with high impact regional branding in Tamil Nadu

-Pongal Campaign is running across 3 cities in Tamil Nadu with 300 Bus Brandings coupled with Wall Paintings and Retail Merchandising elements to drive brand visibility

The festive season has hit the country in full swing. Kick starting 2019, Pongal has made way into people’s heart by adding joy and excitement. Aligned with the festive spirit, itel, the leading mobile brand by TRANSSION Holdings, ran a special marketing campaign in Tamil Nadu, across Chennai, Coimbatore and Madurai to add cheer to the paramount harvest festivities. As a part of the extended celebration of achieving the momentous milestone of 4cr plus consumers across India, itel added colour to the South Indian towns with impactful regional branding activities. Branding has happened across 300 local Buses along with Wall Paintings across key Roads, Stretches and Highways of the cities. Taking its Retail connect further, itel supported its strong distribution network of 1100 + retailers and 76 distributors across Tamil Nadu with festive focussed posters, leaflets and gate arches.

Commenting on itel’s campaign, Mr. Goldee Patnaik, Head of Marketing itel Business Unit said, “On the auspicious occasion of Pongal, we aimed to drive a meaningful connect through our marketing campaign. Strengthening our foothold in our key priority markets, this campaign symbolises our celebratory cheer for the harvest season and making it even more special for the people. We, at itel, value festivals and henceforth, try to connect with our consumers emotionally and culturally. We hope that this year’s Pongal brings happiness to all our customers. 

Through its activation, itel is exhibiting its latest product portfolio – itel A 23 with face unlock and bright display at INR 4999, itel A44 Power with full screen display and 4000 mAh battery at 5,999 and itel A44 Air with full screen and AI dual camera at INR 4999.  These are well aligned with the current needs and demand of customers, promising a delightful smartphone experience for them thereby truly democratizing technology for masses.

About itel:

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. itel’s mission is to provide budget-friendly mobile communications and it democratises technology for everyone. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally.

itel forayed into the Indian market in April 2016 and has established its leadership position by bringing in unique product portfolio backed by strong service proposition. itel emerged as the second largest player in the overall mobile phone market in India by capturing 9 percent market share for the year 2017, registering an exponential growth of 217% year-on-year as per Q4 2017 CMR report. itel also maintains strong distribution channel and wide service centre presence PAN-India with more than 960 touch points and its exclusive service brand, CarlCare.